AIRCRAFT: The Worlds Greatest Reference Files

This was another magazine that was developed and tested for the UK and foreign markets, but sales in the UK were low so it was never put into production.

The magazine itself was 32pp of editorial content glued and ring-punched to allow its different sheets to be filed in sections with divider cards within its own binder, with standard point of sale promotional material comprising of a large format backing board (into which the magazine was inserted), and a supplement of bonus pages with the first issue (inserted in a slit in the back of the backing board.) 

A dummy website homepage is shown (adapted from one used on Wildlife of Britain (hence the text)), which was later used (corrected) on its launch website, and finally a customer questionnaire for market research.

Martin Ritchie -
Martin Ritchie -
Martin Ritchie -
Martin Ritchie -
Martin Ritchie -
Martin Ritchie -
Martin Ritchie -
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Martin Ritchie -
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